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Musician’s Guide to Charity Fundraising
Many artists do not feel comfortable posting about themselves endlessly or hyping up their new releases constantly. For those of you who fall into this category, you will love this post. A fabulous...
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How to Do a Benefit: Guidelines for Performing Artists and Others Who Want to...
This is a post that was written some time ago but it is very relevant now for any artist who wants to make a difference by creating their own charity benefit. Jen Chapin was our client for many years...
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Five Steps to A Kick- Ass Artist Bio
Your artist bio, which we call a signature story here at Cyber PR, is one of the most important aspects of your brand. Today more than ever before having a compelling story may even be the thing that...
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5 Challenges to Building a Strong Online Musician Brand
The key to establishing yourself online and within your niche is building a strong musician brand. Unfortunately, this is far easier said than done. The process of designing, building and nurturing a...
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Protecting Your Online Brand by Posting Your Perfect Press Kit
There is something crucial that most of you are missing… In the age of social media, we are all focusing on Instagram, Twitter, and Facebook and, we’ve forgotten an important basic: Your press kit –...
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What Seth Godin Can Teach The Music Industry [Part 1]
Here is Part 1 of my two part interview with the inspiring Seth Godin: These are the lessons you will learn from watching this video… LESSON #1: Mass Vs. Weird ‘Normal’ means that you are lumped up...
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Memorable Music Brands with Bobby Owsinksi
Soon, LAB 7 will launch! It is a fundamental course for any of you who want to develop or rethink one of the most important aspects of your music career – YOUR MUSIC BRAND. I see newbie and veteran...
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5 Music Branding Atrocities To Avoid At All Costs
Your musician brand is the foundation of your artistry. Yet, artists commit brand atrocities all the time. Here are the worst ones so you can be aware of them and avoid making these musician branding...
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What Seth Godin Can Teach The Music Industry [Part 2]
As I have been overhauling my site I have been revisiting a lot of posts and moments from the past. A highlight was interviewing Seth Godin. During the 2-part interview, Seth and I re-visited his...
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9 STEPS TO A SUCCESSFUL SXSW
9 Steps to a Successful SXSW I launched my company at SXSW in 1996 with a dream to be a publicist and a stack of orange business cards that I had stayed up all night perfecting at Kinkos the night...
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Musician’s Website Dos & Don’ts
This is a guest post from our friends at Bandzoogle. We’ve been working with them as long as we can remember and are so excited to present this fabulous article on Musician’s Website Dos & Don’ts....
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Musician’s Website: Building an Effective & Affordable Music Website
A lot of artists find the idea of building a musician’s website daunting. It’s difficult, it can be expensive, and is it really necessary with Facebook, Instagram, Twitter, Snapchat, Spotify,...
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All You Need To Know About The HostBaby & Bandzoogle Partnership
Two of our favorite companies for musicians web hosting are joining forces – HostBaby has announced that they are partnering with Bandzoogle and will begin moving all of their sites to the Bandzoogle...
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7 Great Instagram Rockstars to Follow & Emulate
At Cyber PR, we get a lot of questions from artists about what they should be posting on Instagram (and Twitter, and Facebook, and all other sites and socials). If you’ve read our previous Instagram...
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Optimizing Your Musicians Website
Our friends over at Bandzoogle just released A Complete Guide to SEO for Musicians. This has inspired us to share some of our favorite tips and tricks to optimize your musicians website! Getting your...
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The Musicians Guide to Fonts
Creating an album cover is one of the most important parts of releasing your music. This is what people will see on a streaming platform before clicking play – so it needs to be on brand, be...
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Trends in Designing Album Covers
Designing album covers is one of the most important aspects of releasing your music. It is how most Spotify users judge a song before even clicking “play.” It has to capture the essence of the song...
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Five Steps to A Kick-Ass Artist Bio
Your artist bio, which we call a signature story here at Cyber PR, is one of the most important aspects of your brand. Today more than ever before having a compelling story may even be the thing that...
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25 Music Charities for Your Next Fundraiser
It always feels good to help others and other musicians can always use help and support. This post introduces you to 25 Music Charities to think of when creating your next fundraiser. We live in crazy...
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The Musician’s Communication Map
This is an excerpt from Ariel’s 5th book The Ultimate Guide to Music Publicity. Writing The Ultimate Guide to Music Publicity got me thinking about all of the forms of communication that musicians must...
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